The main purpose of web analytics is to optimize the web usage. It does so by measuring, collecting, and analyzing the internet data. There are two forms of web analytics, the off-site web analytics, and the on-site web analytics. Both these internet marketing forms are discussed below.
Off-site web analytics internet marketing has nothing to do with your website. It does not matter whether you own a website or not. It primarily focuses on the web, in terms of its population, visibility, and commenting (participation).
As against off-site web analytics, the on-site web analytics focuses entirely on your internet marketing website. The main idea here is to assess the traffic flow of your website. All the strong pages of your website that sell products or services are given due consideration. In simple words, the on-site analytics aims at evaluating and improving the performance of your website in terms of its business value. The information that is obtained as a result of on-site analysis is used for the optimization of the website to produce more business.
Web analytics have always existed since web was formed. In the earlier times, the main focus of the web was to assess the web on the technical front. However, today the internet marketing is assessed on a large scale using web analytics. Web analytics has progressed tremendously over the period of time, but still needs to be explored more. More web developers and internet marketers must make use of the web analytic tools, and optimize the web.
The user actions on a website are always recorded into a log file, by the web server. The records describe the page requests made by the users, delimited by commas. In past, the log files contained only text page requests, as the websites only contained pages that displayed just the text. An innovative programmer thought of using the data in the log file to assess the website performance. He therefore developed a utility that scanned the log file and returned meaningful and easy to understand reports. This was the beginning of web analytics.
Web pages today, do a lot more than just displaying the text. The pages today have animations, graphics, videos, audios and more. Information regarding the user hits on your website, pages that are doing well, pages that are not doing so well etc would be of a great help to you. Such information would help you evaluate the performance of your website. With web analytic tools, this information can be viewed in a very user friendly manner. Graphs and bars are used to display the information, and the same is very easy to understand.
Any web analytic tool would generate reports based on the log records created by the server. If the server fails to create the log file successfully, the web analytic tool will have nothing to display. The web analytic tool would give different results for different websites depending on the traffic flow of the websites. The more the number of user requests, the more is the traffic flow into the website.
Off-site web analytics internet marketing has nothing to do with your website. It does not matter whether you own a website or not. It primarily focuses on the web, in terms of its population, visibility, and commenting (participation).
As against off-site web analytics, the on-site web analytics focuses entirely on your internet marketing website. The main idea here is to assess the traffic flow of your website. All the strong pages of your website that sell products or services are given due consideration. In simple words, the on-site analytics aims at evaluating and improving the performance of your website in terms of its business value. The information that is obtained as a result of on-site analysis is used for the optimization of the website to produce more business.
Web analytics have always existed since web was formed. In the earlier times, the main focus of the web was to assess the web on the technical front. However, today the internet marketing is assessed on a large scale using web analytics. Web analytics has progressed tremendously over the period of time, but still needs to be explored more. More web developers and internet marketers must make use of the web analytic tools, and optimize the web.
The user actions on a website are always recorded into a log file, by the web server. The records describe the page requests made by the users, delimited by commas. In past, the log files contained only text page requests, as the websites only contained pages that displayed just the text. An innovative programmer thought of using the data in the log file to assess the website performance. He therefore developed a utility that scanned the log file and returned meaningful and easy to understand reports. This was the beginning of web analytics.
Web pages today, do a lot more than just displaying the text. The pages today have animations, graphics, videos, audios and more. Information regarding the user hits on your website, pages that are doing well, pages that are not doing so well etc would be of a great help to you. Such information would help you evaluate the performance of your website. With web analytic tools, this information can be viewed in a very user friendly manner. Graphs and bars are used to display the information, and the same is very easy to understand.
Any web analytic tool would generate reports based on the log records created by the server. If the server fails to create the log file successfully, the web analytic tool will have nothing to display. The web analytic tool would give different results for different websites depending on the traffic flow of the websites. The more the number of user requests, the more is the traffic flow into the website.
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